How to be visible on Facebook?

We have already pointed out that having a Facebook page is an essential element of any business today. Own website allows you to directly create your image, facilitates contact and creates lasting relationships with customers, as well as increases the chance of acquiring new ones. A key aspect of running a Facebook fanpage is building your community. This is a time-consuming process and requires commitment to the creation of substantive posts, thanks to which visitors will want to stay on it for longer. However, it often happens that even the most interesting content is not visible to a large number of people. Why is this so? What can you do to increase your reach and thus reach the largest possible audience? We are in a hurry to explain!

‍

What content is visible to your audience is decided Edge Rank, a Facebook algorithm. It is made up of about 10,000 components, however, we can isolate the three basic ones that are of the greatest importance.

Affinity, or kinship

‍

It is an indicator that describes The relationship between the publisher and the follower. Just liking a page is no longer enough to make it appear on the board. They decide what is visible interactions — how many times a user clicked on a post like, how often they shared it, how often the content was hidden or how often the visitor entered the page on their own. The more of this type of interaction, the more likely it is that the page will appear on the board.

‍

Weight, the weight of the post

‍

We have already shown you the basics you need to keep in mind when running your pages on social media (social media). We mentioned that Facebook posts have different weight. You will achieve a different reach by publishing plain text, otherwise the photo will count, and even differently the video. This type of positioning applies not only to entries, but also to interactions. How to achieve the greatest ranges?

‍

What to publish?

Native video, so the ones that we upload directly from the Facebook panel
Photos, graphics
Links. In the case of links, the source is also important. Facebook evaluates how many page views a page has and what interactions take place on it.
Video esterno (that is, for example, from the YouTube or Vimeo platform) — it is also a type of link, however, in the case of videos Facebook positions higher those uploaded directly from its panel, cutting off external reach.
Text Posts

‍

How to react?

Provision
Commentary
Liking the post
Click on the post — as a click on a post counts both opening a photo or a specific page as well as clicking on a link and moving to an external page where the article is posted.

‍

Time Decay, or Time Interval

‍

It is a component that describes how long ago was the last interaction with the site in question. If in a short time we have clicked like it under one of the posts or shared it, then probably the page will show us on the board. If we have not taken any activity for a long time, then the weight of the post determines whether the page will be displayed. When it is heavy enough, it is possible that it will display normally.

‍

The current algorithm was changed at the beginning of the year. As Mark Zuckerberg argued on his profile, Such content positioning aims to go back to the days when Facebook was a platform intended mainly for contact with loved ones and sharing photos with them. It is for this reason that direct contacts are the most emphasized, and pages and fanpages are less and less displayed. In order to have an established position on Facebook, you must regularly publish thoughtful posts and build an engaged community. To avoid possible errors in this process, let's pay attention to a few more options for the algorithm:

‍

Time of interaction — the hour matters

‍

You interact. What does that mean? One of the most important characteristics that determine the visibility of your post is time of interaction. If in the first minutes the post reaches a lot of comments and likes, it will be highly ranked. Therefore, it is necessary to pay attention to statistics and monitoring what time your community is most active. Always try to match the time of publication to your audience. Keep in mind that you don't have to add your posts right after you've written them. You can of course prepare them in advance and schedule them for a specific date and time, so they will be added automatically, even if at a certain time you will not be able to do so.

‍

Time spent on fasting

‍

Facebook also evaluates the time we spend on getting acquainted with a given post and in this way analyzes cool posts on FB if their quality is not adequate. If scrolling through the array, someone will stay longer on one of the entries, it will automatically be considered interesting and interesting, and therefore will be positioned higher. Therefore, the entry must also attract attention.

‍

Substantive value of the entry

‍

No to worthless content! The Facebook team has announced that it will review the content for its value. Therefore, posts that do not contribute anything, seeking only and exclusively to obtain a large number of likes will be positioned lower than those that carry substantive content, valuable from the point of view of the user. You associate posts of the type: If you prefer to eat scrambled eggs for breakfast, like this post, and if you prefer a cocktail, comment? That's what we're talking about.

‍

Click-baiting

‍

It is also worth noting the increasingly popular Click-baiting, and so posting links without brief information about what is hidden under them. The purpose of these types of posts is to encourage you to automatically click on them. But this time, too — Not this way. Facebook's research shows that users prefer posts in which the headline tells them what to expect when they click on a link, so they can immediately decide whether the content is interesting to them. Posts in the form of a link are best published as a headline with a short description.

‍