Educational materials
for representatives of the tourism and leisure industry
Take advantage of expert knowledge
Gain knowledge, inspiration and a new perspective that will help you operate more efficiently and communicate better with your customers. Webinars, ebooks and other educational materials are dedicated to all people working in the leisure and tourism industry.
Take a look at the materials we have prepared for you together with industry experts — we share knowledge and best practices. Among other things, you will learn a lot of curiosities and ideas about modern customer service, market trends, online sales, as well as how to effectively develop sales and increase brand recognition using the Internet.
Do you represent a facility of the leisure industry? You can't miss it!

Experts

Łukasz Suchy
Senior SEO Specialist
DevaGroup Agency

Kinga Banaśkiewicz
Social Media & Content Marketing Manager
MTWeb Agency

Szymon Walter
Co-founder
The Crooked Museum of Poznan

Artur Koperwas
Head of Marketing, Event Organization and Sponsorship
MOSiR Lublin

Piotr Śmigiel
Chairman
Agency “Craft Media”

Piotr Wiecha
Owner
Amusement park “Rabkoland”

Dorota Stawarz-Serwińska
Head of Marketing Department
Salt Mine “Bochnia”

Krystian Kozicki
Marketing Specialist
Water Park in Cracow

Szymon Ziobrowski
Director
Tatra National Park

Tomasz Gierszewski
Responsible for technical issues
Aquapark Reda
Webinars

Local positioning on Google. How to approach it?
Free webinar within the Droplabs Academy of Tourist Attractions, during which Łukasz Suchy, Senior SEO Specialist of DevaGroup agency, shared his knowledge on an interesting topic in the field of SEO — local positioning in Google.

Advertising tourist attractions on social media that works!
Free webinar within the Droplabs Academy of Tourist Attractions, where Kinga Banaśkiewicz, Social Media & Content Marketing Manager at MTWeb agency, which specializes in SEO, SEM and Social Media activities, shares extensive knowledge in the field of advertising campaigns in social media.

Service of foreign clients in Polish tourist attractions
During the May webinar, together with experts from the tourism industry, we discussed the topic of attracting and serving foreign language clients in Polish attractions: How many foreigners visit Polish attractions? What are the challenges in adapting tourist facilities to the needs of customers from abroad? How is the guest service on site? What are the channels used to reach foreign customers?

Effective promotion of tourist attractions on the Internet
The only such online training where you will learn how to effectively promote your attraction! Is taking care of your image on the Internet really important? What solutions are necessary to increase ticket sales? How to start effective marketing activities of a tourist attraction?

Group Entry Sales and Service: A Recreational Industry Perspective
Once again, industry experts will share their experiences and suggest what to do to effectively sell services. This time we will take a closer look at the sale and service of group tickets. Why is an offer aimed at groups different from that dedicated to individual customers? What are the needs of organized groups? What does the whole procedure for selling services look like? We invite you to listen to the webinar!

Marketing in the leisure industry: How to conduct effective communication on the network?
How to choose channels so that communication with customers is effective? What to look for in the marketing activities of recreational and tourist facilities? How to plan a marketing strategy on a small budget? We will try to answer these questions and many more during this panel.

Innovation in Recreation: How to Serve Customers in the Age of Covid-19?
Industry experts will share knowledge about the biggest consumer trends this season, their impact on customer service and sales, as well as different ways to implement new solutions in recreational facilities. There will also be discussions on how to communicate effectively with customers and deal with the challenges of COVID-19.
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