How to get customer recommendations and feedback?

Why is it worth acquiring them?

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Let's start with why it's worth doing this at all. When deciding on the choice of an object or buying in an online store, we often trust the opinions of others. It is associated with the so-called social proof of rightness. We believe that the opinion of others is justified, so we trust it when making decisions. That's exactly what your customers do. Before making a decision, the average consumer spends on average as much as 13 minutes and 45 seconds on reading reviews. Moreover, before the average consumer is able to trust the company, the average reads 10 reviews. For this reason, it is worth taking care of reviews about your business on the Internet. Reviews on the Internet are also specific information for the company. What can be improved to increase visitor satisfaction? What do customers pay attention to when visiting the facility? What are they most satisfied with? You can use this information when planning the development of your facility or making changes to the offer.

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Consider all the places your customers look for information about your business. You can collect feedback in Google My Business, on Facebook, TripAdvisor or dedicated websites.

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So how do you get customer opinions and recommendations?

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1. Inform about the possibility of giving feedback

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Start by letting your customers know about the possibility of giving feedback online. To do this, you can use social channels or encourage feedback by offering a discount on subsequent purchases. An effective solution is also to place a sticker on the door of the object, for example, “Rate us on Google”. Thanks to this, you will inform customers about online ratings without any extra effort. You can also ask for feedback immediately after the customer has made a purchase.

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2. Give users easy access to leave feedback

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You probably know that it is not easy to get the opinion of users on the Internet. Paradoxically, it is the dissatisfied customers who are more willing to give vent to their disappointment. To get positive feedback, you have to mobilize buyers a little. Forget the fact that they will stubbornly look for a way to leave feedback, which is why it is so important to make it as easy as possible to evaluate the service. To do this, use the option to share your Google Business Card. You will find it on the Home Page by logging in to https://business.google.com/. If you are not yet managing the business card of your company, be sure to see our post on Google My Business.

3. Respond to feedback

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Whether you get a positive or negative rating, on Facebook, Google or a dedicated website — always respond to the feedback you leave. Among consumers who read reviews, up to 97% Read the responses of companies. By responding to a positive review, you convince customers that they have made the right assessment. It's also an opportunity to thank them and encourage other customers to rate your property. If you respond to a negative customer review, you get the opportunity to find out the reason for their dissatisfaction or convince them to give you a second chance. It is also proof that you care about the quality of the services provided and make an extra effort to improve them so that they meet the expectations of all guests.

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4. Brag about reviews and recommendations on the site

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Do not forget that you can also post positive opinions and recommendations on your website. They do not have to be in text form - videos, photos or the logo of a business partner are also excellent proof that it is worth using the services of your company.

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