Marketing consent

One of the main advantages of online sales that a stationary counterpart does not have is the marketing component. When booking and purchasing tickets online, we have a convenient and unobtainable opportunity to collect data about the person making the transaction. Thanks to them, you can effectively personalize offers and specify the promotion of attractions.

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Among the most popular marketing activities, the effectiveness of which is proven in many tourist attractions and entertainment facilities, are:

newsletter, i.e. regular informing customers about changes and curiosities about attractions,
creation of dedicated offers, which are often sent by e-mail or as sms,
contests and events.

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Conducting various types of marketing activities, however, requires the consent of the client. In the Droplabs system it is possible to add such a field in the order summary. It is optional for the buyer to select.

**Example of the collection of marketing consents by a Droplabs customer — Zatorland theme park**

The marketing consents obtained in this way are saved in the system, and their summary can be conveniently generated in the form of a report in the “Reports for the company” tab in the Droplabs Panel.

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If you are interested in enabling the collection of marketing consents — write to pomoc@droplabs.pl and specify for which object you would like to enable them.

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