Bałtowski Tourist Complex in cooperation with Droplabs — statement by the President of the Management Board, Filip Lichota

The Bałtowski Tourist Complex occupies leading places in the outdoor entertainment sector in Poland. At the beginning of the year President of the company, Filip Lichota, made a bold decision to introduce Dynamic Price Droplabs Engine. It belongs to the same investment group JuraPark Krasiejow and the solution works in both of these locations. The results after the season definitely give reason to rejoice. What he looked like implementation process? With yaks apprehensions Mr. Filip Lichota measured himself and how the cooperation is going his team with Droplabs?

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The case study and detailed discussion of the results of the Bałtow Tourist Complex and Jurapark Krasiejów will be presented in the following materials. In this text we indicate important to understand the context indicators and statements of Mr. Filip Lichota about Dynamic Pricing and cooperation with the Droplabs team.

Results of the implementation of Dynamic Pricing

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Dynamic Pricing was implemented before the May weekend and already covers the entire season, Baltowski Tourist Complex noted impressive results:
(Year-to-year comparison)

• Average revenue per customer increased by 26%,
• Revenue from used tickets increased by 14%,
• There were only ticket refunds 0,6%
• 34% tickets were purchased at least one day in advance, whereas a year earlier it was only 9% — a nearly fourfold increase,
• Ticket purchases at least four days in advance increased from 2% unto 9%.

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Statement of the President of the Management Board of Bałtov on cooperation with Droplabs

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Chairman of the Management Board of Bałtow, Filip Lichota, does not hide his satisfaction with the results of cooperation with Droplabs, particularly in the face of the challenges arising from the current economic situation:

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“Several years of inflation have drained clients' wallets and they are less and less willing to spend money, and they certainly do it more carefully. People's shopping habits are changing. Entertainment is not a first necessity expense, so the industry is experiencing declines in interest. Despite the fact that attendance and consumption at the facility decreased, thanks to Dynamic Pricing we have achieved a satisfactory financial result. For me, as the person responsible for the company's finances, the increase in revenue from tickets sold is a key indicator.”

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The CEO also noted that one of his biggest concerns about the implementation of Dynamic Pricing was customer response to flexible pricing policy:

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“First of all I was worried about the reaction of customers to the dynamic pricing policy. Fortunately, life has verified that there was no reason for that. We had a phenomenal result in collecting feedback. Rating on Google went upand these thousands of opinions makes us credible in the eyes of future customerswho will find us on the internet.”

Understanding customer needs and flexibility

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One of the key elements of Bałtov's cooperation with Droplabs was adapting to the needs of guests and optimizing the pricing and return policy. The CEO emphasizes the importance of sensitivity to customer expectations:

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“We should be sensitive to the customer and adapt to him. Dynamic Pricing makes us more affordable, and by introducing, for example, a clear return policy, we show that we care about the comfort of guests. When we meet our customers, they see our company as friendly.”

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About cooperation with Droplabs

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The President does not hide that the decision to implement Dynamic Pricing was a big step for Bałtov, especially in the context of competition in the outdoor industry. However, as he emphasizes, the entire implementation process went smoothly thanks to the great communication and involvement of both “Baltov” and the Droplabs team.

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“I am glad that you are open to our suggestions — together we test calendars, exchange comments and develop solutions. Such communication provides a great base for cooperation. It is very important to us that always we can talk and we feel that together we are moving in one direction. In addition, we feel, you are available to us and beyond the product you provide great support and knowledge. To very well testifies to Droplabs as a company.”

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He also mentions that making the decision to implement dynamic pricing has not been so easy at all:

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“I was worried about how it would work and to the very end I felt the tension associated with the introduction of Dynamic Pricing. It was a very important decision for us, because compared to the competition we took a very big step. In retrospect, I do not regret this decision and I am glad that the Droplabs team has consistently spoken to me providing a lot of data and details of how this solution works until we made a positive decision to implement it.”

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Prospects for the future

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Bałtow sees further potential for cooperation with Droplabs, especially in the context of optimizing customer service management.

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“We have our challenges, such as optimizing service management, and we see the potential to solve them with the Droplabs Dynamic Price Engine. In this case, mainly due to increasing sales in advance. However, the decreasing number of children and the increased competition between facilities means that costs will have to be optimized more and more. After this season, I see a future in technology and a solution like Dynamic Pricing Doplabs.”

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summary

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The implementation of Dynamic Pricing in the Baltic Tourist Complex is an example of how technology can help companies adapt to changing market conditions and customer preferences. Despite the drop in attendance, “Bałtow” achieved an increase in revenue and customer satisfaction, and the partnership with Droplabs continues to grow.

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