How to prepare a Christmas offer?
The Christmas sales start in early November and continue until Christmas. If you don't have a Christmas offer yet — there's nothing to wait for! According to Deloitte's “Christmas Shopping 2020” report, almost 30% of the holiday budget Polish consumers spend only in the period between December 15 and 24, so it is still not too late.
This year's holiday is sure to be special. Many online retailers have concerns about the impact of the pandemic on their store sales. According to a report prepared by Deloitte, this year's negative factors will affect the reduction of Christmas-related expenses for more than half of those surveyed. On the other hand, the pandemic has caused spending on travel and entertainment related to the worlds to fall. It is therefore possible that the budget planned for this will be redirected towards Christmas gifts. It is also optimistic that more and more Poles are shopping online. Many Polish consumers made a purchase online for the first time during the pandemic. In addition, 67% of respondents declared their intention to reduce the frequency of their visits to stationary stores. Therefore, it can be assumed that many Poles will do their Christmas shopping on the Internet.
So how do you prepare an offer when there is not much time left until Christmas?
Create a dedicated offer
Use the power of a dedicated channel to highlight the Christmas offer. This allows you to focus on promoting selected services rather than the entire store offer. Group the holiday services, give them a name and place them on the site. It is also worth focusing on choosing the right graphics, so that the whole thing looks aesthetically pleasing and coherent.
Vouchers
Bet on gift vouchers. Christmas is a great opportunity to give to loved ones beautiful voucher. Even if you do not offer vouchers on a daily basis, it is worth adding it to your offer. Be sure to use a dedicated Christmas pattern for this.
If you particularly want your customers to receive the voucher in physical form, you can ask them to complete their address details using the appropriate questions on the purchase form.
Attractive offer and additional promotions
If you want customers to choose yours among the many online offers — offer them attractive discounts and promotions. The aforementioned report states that the most frequently mentioned factors positively affecting the budget of the subjects were promotions and discounts. For many customers, this will therefore be a very important factor when choosing an offer.
Take advantage of the numerous possibilities of the system.
- Generate discount codes.
- Limit the promotion temporarily and specify the number of services covered by the promotion — make the end of the sale date and the number of services available in the offer visible to your customers.
- Take advantage of the ability to display the price before the discount.
Start promoting your store
When your Christmas offer is ready, it's time to start promoting it. Use the channels through which you can best reach your customers — you can send a personalized newsletter or use paid tools. Also take advantage of the option to promote the sale of vouchers that Facebook gives and create a post with a button Buy a gift card.