Betting on online success in small business — Żywe Muzeum Obwarzanka
Living Museum of Obwarzanka in Krakow, is a tourist attraction that offers classes in the form of workshops. In response to growing demand and the challenges of booking management, the museum has introduced a new online ticketing system from Droplabs. The bold approach of the owner and the transfer of sales practically in more than 90% to the Internet has yielded great results. Cooperation with experts Droplabs resulted a significant increase in revenue in a small facility with a limited number of guests. This was not the only effect of the new solution. Proper use of the system helped solve the problems that the facility had faced before and brought additional benefits.
The owner of the museum, Marta Krzyżek-Siudak During the conversation, she told us about her experience working with the Droplabs system — what challenges she faced before its implementation, and what results it brings.
How was it before online?
“I wouldn't want to go back to the days before selling online for nothing.” With these words Mrs. Marta briefly questioned whether the current form of ticket sales is better for her than the previous one. And where does it come from?
At the very beginning, the Living Museum of Obwarzanek carried out only the reservation of places for workshops, without the possibility of purchasing tickets in advance. After the introduction of Droplabs, buying a ticket has become simpler and easier for customers, and many processes, such as payment or invoicing, have been automated. This resulted in a larger number of guests. followed by increased profits. What other impact has there been of betting online?
At the very beginning, the Living Museum of Obwarzanek carried out only the reservation of places for workshops, without the possibility of purchasing tickets in advance. After the introduction of Droplabs, buying a ticket has become simpler and easier for customers, and many processes, such as payment or invoicing, have been automated. This resulted in a larger number of guests. followed by increased profits. What other impact has there been of betting online?
“No show and no advance payments”
One of the biggest problems faced by the museum was unpaid bookings, which ended in a “no show”, that is, the non-appearance of guests booking a place at the workshop. This not only wasted resources, but also prevented others interested from attending classes. Because with the system at the time, the client did not pay for the visit in advance, the Museum took over all the risk associated with the lack of customer presence. The current solution significantly reduced the number of such bookings. However, this did not affect the flexible approach to individual cases, such as a child's illness, which allows you to return the ticket or change the appointment. However, when on the day of implementation the guest does not appear without prior arrangement with the museum, his place is paid, so that the object does not suffer losses.
The handling of group bookings was also problematic. They were received by phone and email. This required “manual” handling of data entry or payment processing. The implementation of an online system with advance payment and cancellation policy, which allows you to return or change the date up to 7 days before the workshops, significantly facilitated the management of reservations. With Droplabs, the process is more automated, which saves time and eliminates the possibility of mistakes in this area.
High conversion and large “booking window””
Thanks clear and intuitive system, consistent marketing communication and customer education about transferring the ticket purchase process to “online”, the museum achieves high conversion. This means that a large number of guests visiting the site of the establishment, buy a ticket there.
In addition, customers of the obwarzanka museum bet on early booking of tickets. More than 50% of them reserve places earlier than 1 day, and more than 35% earlier than a week. This is not only a “confident” customer who will not be distracted by other attractions or activities and will not give up at the last minute. Such early information provides opportunities, described in the following section.
Occupancy Management
Thanks to the new system the museum gained more control over the management of workshop occupancy, allowing you to adjust the hours of classes depending on the level of sales. In addition, thanks to the aforementioned early booking, the museum can observe occupancy a few days before the given date and prepare activities for reduced or increased traffic.
The new online system eliminated possible errors related to the overlap of workshops, which significantly facilitated the management of the rooms. The automation of the booking cancellation and payment processes has improved the work of the booking department, reducing the time it takes to manually manage these processes.
Invoice Automation
The system allows you to automate the issuance of invoices. Previously, issuing payment documents was a more complicated process. The customer had to submit their data, which had to be manually entered into the system, the invoice was generated separately and only sent to the customer. With Droplabs, the customer immediately provides the necessary information and the invoice is generated virtually automatically, which speeds up administrative processes and reduces the risk of errors. This allows employees to focus on more strategic tasks instead of manually issuing documents.
Reporting and managing customer information
The new system allows you to generate detailed sales reports and manage customer data from a single panel. In addition, the museum has introduced mechanisms for automatic collection of customer feedback, which helps to monitor the quality of services and adapt the offer to the needs of visitors. The collected feedback also allows you to optimize marketing messages and increases the visibility of the object on the Internet.
System Updates and Adjustments
Droplabs Sales System is constantly updated and adapted to the needs of users. For example, during cooperation with the Obwarzanek Living Museum, reminders about expiring payment links were introduced, which increases the efficiency of the booking process and is convenient for customers who receive a reminder about the need to complete the process.
summary
The implementation of the new online sales system in the Obwarzanka Living Museum had a positive impact on the profits of the facility, the booking management process and the occupancy of the workshops. It also reduced the number of unpaid bookings taking up resources, automated administrative processes and increased convenience for both customers and employees. As a small tourist facility, the museum has successfully revolutionized sales by betting more than 90% on line and is an example of how a properly used Droplabs system can support the development of tourist attractions and improve the quality of services provided.
And what does the owner of the Obwarzanka Living Museum think about going online with Droplabs?
”It makes life easier, and in many ways. For once, that gives predictability, so that you can control occupancy in advance. Secondly, it gives you the ability to manage the object from anywhere, at any time. Not only do I have access to this solution, but also several employees. And this is a huge facilitation. Droplabs also automates a lot of the things we talked about earlier. It really comes down to one thing — Droplabs just makes life and business easier.”
