Effective Internet sales in Aquapark Sopot
Aquapark Sopot is one of the most recognizable places associated with family entertainment in the Tri-City. This is an excellent place for both active rest and comprehensive care for your body. There is also a seating area and dining options. Piotr Stefanski — Director of Marketing and Sales at Aquapark Sopot told us about how unique an experience is to visit Aquapark Sopot and why online ticket sales is a natural step in this industry.
Introduction of online sales
From the moment I became the sales director at Aquapark Sopot, I thought about selling online — it was just a natural decision. In the age of smartphones, computers and the Internet, this distribution channel is becoming increasingly important and will probably be one of the most important sales channels in the near future.
When we introduced the possibility of buying tickets online more than two years ago, it was a great convenience for us as an establishment and above all for customers who want to book online quickly. Customers reacted very enthusiastically to the introduction of this possibility in our facility, but success came gradually. The popularity of online sales was seen especially during the holidays or long weekends. At that time, in order to guarantee their entrance to the water park, a large number of people decided to buy tickets through the online store.
The popularity of online sales also depends on how you manage your store. Sometimes we offered promotions only for online purchases, then this obviously translated into an increase in the popularity of this sales channel. Thanks to the ability to quickly change the offer directly in the panel, we can easily enter promotions in our online store.
New for customer service staff was the use of terminal Droplabs. Very quickly, however, we began to see the benefits of customers booking online, including, above all, much shorter service times. This was especially evident during last year's holidays, when the occupancy was very high and online sales made it much easier for us to serve guests in queues. Perhaps in the future we will even decide to create a separate queue dedicated to customers who buy tickets online.
Droplabs Sales Panel
Operation of the panel turned out to be very simple and natural. I myself am able to add and edit the offer in the online store. I really appreciate the fact that in a few minutes I can change the number of tickets available or the ticket price. Moreover, I am also very positive about the contact with the Droplabs Team. In case of any doubts or suggestions, I can always count on quick help.
In case of any doubts or suggestions, I can always count on quick help.
webpage
We approach spending very rationally, which is why we try to use the Internet more and more intensively as a channel to reach customers. Our main news channel is website, which has recently been changed and that is the priority for us. Facebook, in turn, gives us the opportunity to inform customers about offers and news in our facility. We also use newsletters that we send to our customer base.
Reopening the object
We did not decide to open the water park in June, as many other facilities in this industry have done. Aquapark Sopot was made available to customers in early July. Restarting the facility was primarily associated with additional restrictions, the implementation of which was to ensure the safety of our employees and customers. Despite everything, many customers still have concerns related to traveling or using this type of attraction. Therefore, we have new and even more effective marketing activities in the plans.