How dynamic prices helped to put things in order and increase revenue. History of the Baseny Tropikalne.
Tropical Pools and Saunas Świętokrzyskie are two recreation areas that are the distinguishing feature of the Binkowski Resort complex - a four-star resort located in Kielce, right next to the forest Baranowski Park. The facility combines modern architecture and a high standard with a natural environment — an ideal backdrop for relaxation and family recreation, i.e.:
- An extensive water park under a glass, sliding roof, kept at a temperature of approx. 32 °C all year round. There is a central “Blue Lagoon” of 320 m² with a water bar, massage stations, three slides, a lazy river (150 m), saline and vital pools, a jacuzzi, as well as a noisy (family) zone and a quiet zone for adults.
- The complex of five different types of saunas — Finnish (including bread sauna and Panorama sauna overlooking the forest), steam, infrared and Świętokrzyska — complemented by a cooling pool, an observation deck in the treetops and a seasonal infinity pool on the roof.
Case study — about how the functioning of Tropical Pools and the behavior of their customers has changed since the implementation of Dynamic Pricing from Droplabs.
7 specifics:
1. More planners, more peace and harmony in the work of the facility.
2. Hundreds of thousands of zlotys more thanks to planning clients
3. More data, better marketing decisions
4. 53% of guests choose online. It saves... time and money
5. Revenue per guest increased by more than PLN 9
6. Reviews on Google? Twice as much and higher average
7. Invisible profit: a no-show that doesn't hurt
Summary: What has really changed dynamic pricing?
“Few people, like Droplabs, take care of the customer and provide them with new solutions or statistics that help increase revenue”
Ramona Górecka, Director of Sales and Marketing at Binkowski Resort
Back in early July 2024, every weekend in the Tropical Basins looked the same: not very predictable. Sometimes the crowd appeared early in the morning, sometimes unexpectedly only in the afternoon.
- Marketing? - Despite good intentions - he had limited opportunities to support traffic management.
- Personnel? - He always tries to be 100% prepared, but it is not easy based only on experience and intuition.
- Customers? - They bought tickets most often just before entering.
- And the prices? - Invariably the same.
By the end of July 2024, everything changed. Tropical Basins has implemented a dynamic pricing strategy developed by Droplabs. Dynamic Price Algorithms Droplabs are algorithms using AI-based predictive models that — based on historical data, weather data, current trends in store behavior and sales dynamics — decide to raise prices for selected dates or leave them at the current level. All this so that the property can maintain affordable prices for customers - without rigid increases for everyone, and at the same time provide itself with a satisfactory income.
This is a system that was not only supposed to increase revenues, but - as the following months have shown - also changed the way the entire facility operates.
1. More planners, more peace and harmony in the work of the facility.
One of the first and most measurable results of the implementation was Changing the buying habits of customers. Between the end of July 2024 and May 2025, 25% of guests had a ticket purchased at least one day in advance (before they even had time to pack a towel and swimming trunks;)) By comparison, in the same period, before the implementation of Dynamic Pricing from Droplabs, this share was only 8%.
It means more than a 3-fold increase in the share of customers who planned and paid for the visit in advance - “before they even had time to think about packing a towel and swimming trunks;)”
For example, during the week with the long August weekend (August 12-18, 2024), Tropical Pools was visited by 8644 customers.
If you compare the week to the day, and the Tropical Pools to a conference center - then the August peak looked as if in 1 day their clients filled 20 large meeting rooms, each with 432 people - including, that 5 out of 20 rooms were “unattended” because they were filled in by customers with a ticket already purchased - at least the day before.
Equally interesting is the comparison for the purchase four days in advance:
5% vs 2%. In other words - do you ever think about plans for the weekend as early as Tuesday? Tropical Pool Customers - YES. In addition, they make binding decisions about what this weekend should look like:
Currently - compared to the period without dynamic pricing from Droplabs - almost 3 times more guests decide to buy a ticket for the upcoming Saturday, still on Tuesday (or earlier).
This change is not just statistical — it translates into concrete operational decisions. As Ramona Górecka from the facility management team notes:
“We started checking the number of tickets sold in advance before weekends and long weekends. Thanks to this, we can better prepare staff, shop, schedule the opening of additional cash desks. It just gives us better control.”
Ramona Górecka, Director of Sales and Marketing at Binkowski Resort
2. Hundreds of thousands of zlotys more thanks to planning clients
How many people on Tuesday are thinking about visiting the Tropical Pools in the coming days? We don't know. And how many of these people end up thinking alone? We don't know that either...
However, the data shows that revenue from used tickets purchased at least one day in advance was PLN 2 million higher between the end of July 2024 and May 2025 compared to the same period prior to the implementation of Dynamic Pricing by Droplabs.
Dynamic Pricing from Droplabs helped Move your purchasing decisions in time.
Instead of waiting until the last minute, customers bought tickets earlier — when they were “still” determined. And those who bought in advance rarely changed plans - only 3 out of 100 guests returned the ticket or postponed the visit.
This is a huge value: previously sold ticket is a sure income and less stress “will the weather be right today”.
What about people who don't buy tickets right away? Every object knows that there are many such “contemplators” — but how many will actually appear? Plans change easily: weather, humor, traffic jams, a better proposal from friends...
What proportion of those who “only” thought about the visit did NOT come in the end? 20%? 40? %? 60?
Let's assume carefully, that only 20% of people who bought tickets in advance (i.e. as part of a sale generating a total of more than PLN 2 million in revenue), Might change his mind and cancel the visit, if not the fact that the decision was previously “grounded” with the purchased ticket.
In other words - this 400,000 PLN is the income that would have escaped the pocket of the Tropical Basin if 20% of the “contemplators” changed their plans and if they did not buy a ticket - which in fact did not happen, thanks impulse the purchase that Tropical Pools gave customers thanks to Dynamic Pricing from Droplabs.
- More data, better marketing decisions
The synergy of two elements from Droplabs - Dynamic Pricing and an optimized online sales system - has helped Tropical Pools gain a very good source of customer knowledge.
Thanks to online sales and marketing approvals, Tropical Pools began to collect much more data about the origin of customers and their behavior.
Participation of guests to whom they have marketing access thanks to the contact consents left (e.g. email) increased from 3% to 17% — almost a six-fold increase. And let's remind - Tropical Pools, have already used the Droplabs online sales system before. The addition of the collaboration element Dynamic Pricing has significantly improved the reach of marketing activities.
“Only now we have discovered, together with Droplabs, that a large proportion of our customers come from a region where we have not run a campaign so far,” concludes Julia Romańska from the marketing team. “This has allowed us to shift the budget to better converting areas.”
- 53% of guests choose online. It saves... time and money
In the 10 months analyzed, 53% of Tropical Pools guests bought a ticket online. This is a significant change not only for accounting.
Cashiers note that visitors with tickets bought online are served even several times faster — no need to advise, choose options, process payments.
This makes checkout service smoother, queues shorter, and satisfaction higher. Ramona notes:
“They just come ready. It's a huge relief for the team — we have time to really support the customer, without wasting it on mechanical activities like accepting payments or issuing a receipt.”
- Revenue per guest increased by more than PLN 9
Dynamic pricing has also brought real increase in average revenue per customer. From the end of July 2024 to May 2025:
- Average revenue per guest increased from approx. 74 PLN to approx. 83 PLN — that is to say about 12,5%
- It means 1 million PLN of additional revenue, assuming an annual attendance of about 111 thousand people.
- Reviews on Google? Twice as much, and a higher average
More satisfied customers = customers more likely to share their opinion.
During the analyzed period:
- number of reviews on Google more than doubled in relation to the previous period
- The average rating increased from 4.3 out of 4.6 in the periods analyzed
- Invisible profit: a no-show that doesn't hurt
In the world of tickets purchased at the box office of the establishment, there is no phenomenon of no-show. But in the world of online tickets, yes. Curiously, almost 1% of the revenue from the online channel comes from customers who did not show up at the attraction and did not apply for a refund.
This means several thousand zlotys a month of “bonus” revenues — practically impossible to achieve with traditional sales.
Summary: What has really changed dynamic pricing?
The implementation of Dynamic Pricing from Droplabs was not just a technological upgrade of sales. It has changed the way the Tropical Basins operate, plan, operate, and thrive.
Within 10 months:
✅ estimated +400 thousand PLN of revenue from customers planning in advance, who could not visit the Tropical Pools, if not for Dynamic Pricing from Droplabs (if it were not for the decision “grounded” with the purchased ticket)
✅ +1 million PLN of revenue due to the growth of the average basket
✅ 6x more marketing data
✅ 2x more reviews on Google
✅ Significantly higher rating given on Google
✅ 53% - the share of attendance with tickets from the online channel
✅ Reduced service time
✅ Better traffic predictability and operational planning
It's not magic. It's simply a better and more precise way to sell experiences — the most valuable resource in the leisure industry.