Record summer at Noe Park Family Amusement Park
Context
In the second half of July 2025, it took off in Skarżysko-Kamienna Noe Park — family theme park, whose heart is the world's largest dandelion in the form of Noah's Ark (Guinness record!). On 7 hectares of forest, as many as five thematic zones have been created with carousels, a rope park, a mini zoo, playgrounds and an unusual zone of “cars” - without throwing coins, available in the price of the ticket.
Ewelina and Hubert Olejarz are behind the project. They treated the 2025 season as warm up — instead of a grand opening, day after day they personally checked how to make the guests have even better fun
The Challenge
The park operates under a cloud, so it depends on the weather. In the industry, the norm is that almost everyone (median - 92%) guests buy tickets only on the day of the visit, which makes clouds on the horizon mean the risk of deserted attractions.
Since the beginning of the park's existence, the oilmen have focused on minimizing the impact of this factor — they decided to attract visitors to buy tickets in advance in order to minimize the impact of weather changes and changes in customer plans. The system has become a key tool Dynamic Pricing from Droplabs, using AI models in their algorithms.
Solution: Dynamic Droplabs Pricing
Instead of rigid prices, prices in Noe Park developed in 2025 as follows:
from Tuesday to Friday (Monday the park is closed):
- Regular ticket: online from 69 zł, at the box office 99 zł
- Discount ticket: online from 59 zł, at the box office 89 zł
- Family ticket 2+1: online from 179 zł, at the box office 249 zł
Saturday and Sunday:
- Regular ticket: online from 89 zł, at the box office 119 zł
- Discount ticket: online from 79 zł, at the box office 109 zł
- Family ticket 2+1: online from 229 zł, at the box office 289 zł
Visitors already saw a clear message on the homepage and on social media: buy earlier, pay less. Customers, attracted to the online ticket shop by this message, found there a whole range of possible prices depending on the date of the visit. If they were sensitive to the price, they could buy a ticket at very attractive prices - even PLN 69 for a normal ticket - it is enough for them to match the arrival date, for example they chose a day with a little cooler and cloudy weather. Droplabs algorithms are responsible for raising prices for selected dates, at selected moments based on weather data, customer behavior in the store and historical trends - all in order to increase the price without affecting the reduction of interest in the offer and stimulating an earlier purchase decision.
The effect? Faced with little marketing spend, the owners are very happy with the turnout. They can also be proud of the great opinions of visitors - the average opinion given on Google is as much as 4.8 stars out of 5!
Cumulative results from one month of operation - August 2025
Higher attendance with Dynamic Pricing Droplabs
- 75% of all attendance (online and from ticket offices) paid money for the ticket through an online channel before arriving at the park.
- Total Attendance: 25 thousand people (12 thousand in the first half of August 1-15.08.25, 13 thousand in the second half of August)
- Affordability was achieved: for example, 1/3 of family tickets for weekends were bought below PLN 250, with ranges from PLN 229 online, at the box office PLN 289.
- Estimated additional attendance with Dynamic Pricing Droplabs: +1.5 thousand people (6% increase over attendance estimated for market conditions under the traditional sales model) which translates into +6% additional revenue relative to market conditions from additional attendance.
- only 0.5% of customers They asked for a refund, and 1,5% rescheduled the deadline.
- 49% of guests had tickets purchased at least 1 day in advance.
- 8% of guests had tickets purchased at least 4 days in advance.
Additional income
- At the same time, it was possible to earn more from customers with less price sensitivity - the surplus of revenues above the minimum prices from the online channel alone accounted for 10% of total revenue generated.
- A little less than one percent of the money deposited online is money for tickets that are not finally redeemed, and the customer has not made a refund or change of the date of the so-called “no-shows”. On a monthly scale of August it is in Noe Park a dozen thousand zlotys additional income!
Speed of service and operational optimizations
- 80% of guests went straight to the entrance gate to scan the QR, bypassing the ticket office.
- At the box office, the ticket was sold for 11% traffic, another 9% bought a ticket online while standing at the box office.
- The online share was an impressive 89%.
- Even on the best days - with more than 2,000 visitors per day - there were no queues.
- Food trucks used pre-sales data to better plan their stocking.
Marketing to drive future attendance
- Average rating for this period on Google: 4.8/5, with as many as 680 Google reviews collected in one month!
- In one month, marketing consents were collected, giving a potential marketing reach to more than 9 thousand attentions (36%)!
Overview of the results
Impact on Attendance
In terms of the entire season, at Noe Park almost half (47%) of visitors have a ticket purchased at least one day in advance. What comes next? In the park's account, almost half of the transaction is already the day before! What is more impressive, 3 out of 4 people visiting Noe Park have a ticket purchased before arriving at the park or its parking lot - taking into account the fact that there were no queues at the entrance and the parking lot is close to the entrance, this means buying at least 15 minutes before entering through the gates of the park. (75% of the total attendance).
A little worse weather? Of course, a certain percentage of customers ask for an extension of the term (1.5%) or a refund (0.5%). But when several hundred guests have already bought a ticket for a given day, they simply come and have fun despite the greater cloud or fleeting rain, while without the previously purchased ticket - they could choose another way to spend the day and leave the money elsewhere. Let's also remember that the weather is very important but not the only factor influencing whether the family changes plans to visit the amusement park.
Every week, a certain group of customers consider coming to the selected amusement park: they look at the website, look at photos on social media, read reviews. However, only a small percentage of them actually leave their money in the park. The more effectively we encourage potential guests to spend money in advance, the greater the final turnout we will receive. And naturally, behind the attendance goes money.
We estimate that for the month of August 2025, the additional attendance in Noe obtained through an earlier purchase decision will be 1.8 thousand people out of the 25 thousand who visited Noe Park in August. If Noe Park had been selling online without Dynamic Pricing Droplabs and had a lead rate as usual in the industry, this additional attendance due to the earlier purchase decision would be only 300 people in August. So counting the additional attendance obtained above market conditions with the traditional online sales model, it amounts to as many as 1500 people! (1,800 people minus 300 people).
The additional attendance of 1,500 people in one month (6% increase) thanks to Dynamic Pricing compared to the usual sales model translates into concrete revenue from admission tickets and consumption in the park”.
Interestingly, on the scale of the entire season, as many as 8% of visitors had a ticket bought as much in advance as 4 days in advance. This means buying a ticket for the weekend, even on Monday, Tuesday, or even earlier.
Customers looking for opportunities
In the face of demographic challenges and fewer children, and constant inflationary pressures, an important question for family attractions is how to open up to customers with leaner wallets, while ensuring adequate income to guarantee further investment and quality assurance for visitors.
Noe Park's results show that customers are eager to take advantage of price bargains. The price of a 2+1 family ticket for the weekend was a minimum of 229 PLN online, and at the box office there was always a constant 289 PLN.
Almost 1/3 of all family tickets were purchased under 250 PLN!
Dynamic pricing from Droplabs, has allowed Noe Park to be very affordable while also exploiting visitors with higher price flexibility well. From the surpluses generated in the online channel above the minimum available prices “from”, Noe Park earned several hundred thousand zlotys in just one month of August. Of course, in addition, additional income should be included on customers who decided to buy at the maximum price at the checkout.
Moreover, earlier purchasing decisions are also associated with a phenomenon well known from airlines and hotels - i.e. the so-called “no-show”. These are customers who deposited money, did not use the final ticket but did not make a refund or change the date. On the scale of the month of August, there are several thousand zlotys of additional income in Noe Park!
All in all - Dynamic Pricing from Droplabs has allowed Noe Park to offer lower ticket prices to price-critical customers and at the same time provide satisfying revenue so that the park can continue to grow and provide guests with an unforgettable experience!
Speed of service and operational optimizations
In Noe Park there is one ticket window and additionally there are gates at which customers with an online ticket are served.
On a seasonal scale, 75% of the guests had a ticket prepared before they arrived at the parking lot of the facility (purchase more than 15 minutes before logging the entrance and passing through the park gate), and together with the guests who bought the ticket when approaching the facility or in the parking lot (purchase between 5 and 15 minutes before logging the entrance and passing through the park gate), approx. 80% of the guests had to scan the QR code to let the customer in. without conducting a sales and payment process with it. This made it possible to minimize the number of services and ensure high satisfaction of guests - who, even on the busiest days with more than 2 thousand attendance - did not stand in line. The remaining 20% were customers who chose to buy at the checkout or decided to buy online just below the checkout. The overall online share was 89%. Tickets for 11% of guests were purchased at the ticket office.
The Dynamic Pricing strategy from Droplabs allows you to better plan the organization of the park for a specific day. The data available in the Droplabs Panel allows the owner to predict the level of attendance for the next day and thus prepare the facility and employees more efficiently for the coming day.
A good example is that food truck owners can optimize stocking and thus reduce costs by learning from the owners the estimates of attendance for the next day.
Marketing to drive future attendance
Reviews on the Internet are eagerly read by potential customers. A large number of fresh and positive feedback helps to win the trust of new potential customers and successfully convince them to visit. At the same time, it is very difficult to get these opinions - usually, only a few percent of families visiting attractions decide to leave their opinion on the Internet. In the case of Noe Park, a large online share (89% of the total attendance) and the Droplabs online sales system, which automatically supports encouraging customers to leave feedback after their visit - has meant that as many as 12% of families leave this feedback! As of August, there are more than 680 fresh reviews on Google. The owners of Noe Park have taken care of the guests' satisfaction - the average rating given in August 2025 is 4.8 out of 5!
Attractions often want to highlight customers who have visited the park once before and encourage them to visit again as often as possible. The Droplabs system optimizes the process of collecting marketing consents - a large group of buyers leave their consent during the online ticket purchase process. In just one month August 2025, marketing consents were collected giving a potential marketing reach to more than 9 thousand attendees (36%)!
Holiday day in practice
Percentages in percentages, and let's look in practice how sales are formed on the example of one of the holiday days - 31.08.2025. Even a day earlier, the weather forecast for the next day - Sundays, showed a warm, cloudy day: as many as 416 people had already bought a ticket for Sunday on Saturday.
Thus, the owners already on Saturday had more than four hundred “sure” guests for Sundays. Sunday morning in Skarżysko Kamienna, however, turned out to be rainy, with drizzle from 10 a.m. to 12 p.m. (source open-meteo.com)
Why is “certain” in quotation marks? Well, even guests who have deposited money at least a day in advance can change plans: from tickets for 416 people, tickets for 15 people were finally transferred to another date - Noe Park accepts changes of the date as long as they are notified by 12 o'clock on the planned day of the visit, one family of 3 people decided to return the tickets and 4 people, despite the purchased ticket, did not appear in the park and did not request a refund or change of the date.
What happened on Sunday itself? For another 208 people, tickets were bought already on the day of the visit: after midnight, “at breakfast” or “on the way” - more than fifteen minutes before arrival at the park. 7 of them finally did not arrive and did not apply for a refund or change of the date.
In total, the money for 624 guests planning a visit on 31.08.2025 - i.e. for that day about 70% of the total final attendance - was deposited into the Noe Park account before the guests appeared in the parking lot! Summing up refunds, rescheduling and “no-shows” 29 guests who had purchased a ticket for that day changed their plans (5%).
If 29 guests out of 624 who had a ticket before they showed up at the park changed their plans, how does a large group of guests just contemplating a visit, without first purchasing tickets, change them? It is reasonable to assume that this is a larger percentage. We estimate that with such a structure of advance purchases as occurred on August 31, 2025, only for this one day in August, 53 guests are “superprogram” attendees - visitors who would not have appeared in the park if Noe Park used the traditional sales model with “ordinary” online sales.
Finally, on 31.08.2025, money was paid to the Park for 885 people, of which 624 (70%) had a ticket bought before they appeared in the park or in the parking lot. How were tickets purchased for the other 261 people (30%)?
For 31 people, the ticket was purchased online when driving to the park/in the parking lot (5-15 minutes before using the ticket). 93 people had purchased the ticket online “at the box office”, and for 137 people the ticket was purchased at the ticket office.
In total, for that day, money was paid for 885 guests, of which the park finally returned money for just 3 guests, and 53 guests are an estimate of “superprogram” guests (7% increase in attendance that day, thanks to the effective implementation of the Dynamic Pricing strategy from Droplabs by the owners of Noe Park).
Conclusions
Dynamic Pricing from Droplabs in Noe Park is:
- Financially - Summing up for August 2025, several hundred thousand zlotys - 17% of the income obtained, is additional income, which the owners achieved thanks to their decision and the effective implementation of Dynamic Prices from Droplabs (increase by 21%) at the scale of the park of 25 thousand visitors in August:
- Significant impact on earlier purchasing decisions — the estimated increase in attendance is 6% compared to the attendance resulting from the market conditions of this season with the traditional model of ticket sales.
- Additional income due to surplus on the prices generated by the algorithm.
- Additional income thanks to customers depositing money and not redeeming tickets.
- Financial stability — almost half of the transaction is in the account the day before.
- Opportunity for families with different budgets — a wide range of prices, including lower prices - impossible to offer without Dynamic Pricing Droplabs - so that everyone can find a date of visit suitable for their pocket.
- Optimization of operating costs and the potential for their further reduction - thanks to the prediction of attendance and the transfer of the sales burden of more than 80% of tickets from ticket offices.
- Better Guest Experience — no queues, fast entry.
- Supporting the marketing cycle driving future attendance - more reviews on Google and more marketing consents.
The story of Noe Park shows that dynamic pricing from Droplabs is not only a tool to increase revenue, but above all a way to stabilize a business based on weather and unpredictable customer decisions. Thanks to intelligent algorithms, the park has managed to offer families flexible pricing tailored to different budgets, while ensuring financial liquidity and operating comfort.
Most importantly, Polish families are happy to talk on the Internet about the overall very positive experience of visiting and organizing a visit to the Park in the park - including the pricing strategy. Dynamic Droplabs Pricing is no longer a technological novelty, but a proven strategy for selling tickets in a tourist attraction.
We would like to thank the owners of Noe Park - Mr. Hubert and Ewelina Olejarz for their permission to publish this material.