A record summer at Noe Park family amusement park
Context
In the second half of July 2025, Noe Park opened in Skarżysko-Kamienna: a family amusement park centered around the world's largest inflatable, shaped like Noah's Ark (a Guinness World Record!). Across 7 hectares of forest, five themed zones offer carousels, a rope park, a mini zoo, playgrounds, and an unusual zone of ride-on cars that need no coins, as they are included in the ticket price.
The park was created by Ewelina and Hubert Olejarz. They treated the 2025 season as a warm-up: instead of a grand opening, they checked day after day, in person, how to make their guests' experience even better.
Before we dive into the details, let's hear from Hubert Olejarz. In a short video interview, the park's co-owner talks about the challenges of the amusement park industry and why they chose Droplabs Dynamic Pricing algorithms.
The challenge
The park is open-air, so it depends on the weather. In the industry, almost all visitors (median: 92%) buy tickets only on the day of their visit, which means that clouds on the horizon bring the risk of empty attractions.
Since the park opened, the owners have focused on reducing the impact of this factor: they decided to encourage visitors to buy tickets in advance, to minimize the effect of weather and changes in customers' plans. Their key tool became the Dynamic Pricing system from Droplabs, whose algorithms use AI models.
Solution: Droplabs Dynamic Pricing
Instead of fixed prices, Noe Park's prices in 2025 were as follows:
Tuesday to Friday (the park is closed on Mondays):
- Standard ticket: online from PLN 69, at the box office PLN 99
- Reduced ticket: online from PLN 59, at the box office PLN 89
- 2+1 family ticket: online from PLN 179, at the box office PLN 249
Saturday and Sunday:
- Standard ticket: online from PLN 89, at the box office PLN 119
- Reduced ticket: online from PLN 79, at the box office PLN 109
- 2+1 family ticket: online from PLN 229, at the box office PLN 289
Visitors saw a clear message on the homepage and on social media: buy earlier, pay less. Customers drawn to the online ticket store by this message found a whole range of possible prices depending on the date of their visit. Price-sensitive customers could buy tickets at very attractive prices, as low as PLN 69 for a standard ticket, simply by choosing the right date, for example a slightly cooler, cloudy day. Droplabs algorithms raise prices for selected dates at selected moments based on weather data, customer behavior in the store, and historical trends. The goal is to increase the price without reducing interest in the offer, while encouraging earlier purchase decisions.
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Notably, tickets at very attractive prices were available even at short notice: on August 4, you could buy a standard ticket for August 6 for PLN 69! The forecast temperature for that day was below 20°C, and the algorithm determined that keeping the price at the minimum level two days ahead would be most beneficial for the owners, encouraging as many early purchases as possible.
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Prices for some days changed compared with a few days earlier, for example for Sunday, August 10. The Droplabs system determined that a higher price for this date would be most beneficial for the owners (PLN 101 instead of PLN 93 on August 4).
The result? Despite a small marketing budget, the owners are very happy with attendance. They can also be proud of excellent visitor reviews: the average Google rating is as high as 4.8 out of 5!
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Overall results for the first full month - August 2025
Higher attendance with Droplabs Dynamic Pricing
- 75% of all visitors (online and box office) paid for their ticket online before arriving at the park.
- Total attendance: 25,000 people (12,000 in the first half of August, August 1-15, and 13,000 in the second half).
- Affordability was achieved: for example, one-third of weekend family tickets were bought for less than PLN 250, with prices ranging from PLN 229 online to PLN 289 at the box office.
- Estimated additional attendance thanks to Droplabs Dynamic Pricing: 1,500 people (a 6% increase over the estimated attendance under the same market conditions with a traditional sales model), which translates into 6% additional revenue from this extra attendance.
- Only 0.5% of customers requested a refund, and 1.5% changed the date of their visit.
- 49% of guests bought their tickets at least 1 day in advance.
- 8% of guests bought their tickets at least 4 days in advance.
Additional revenue
- At the same time, the park earned more from less price-sensitive customers: revenue above minimum prices from the online channel alone accounted for 10% of total revenue.
- Just under one percent of online payments is for tickets that end up unused, where the customer neither requested a refund nor changed the date - so-called “no-shows.” In August alone, this amounted to several thousand PLN in additional revenue for Noe Park!
Faster service and operational improvements
- 80% of guests went straight to the entrance gate to scan their QR code, bypassing the ticket office.
- 11% of visitors bought their tickets at the box office, and another 9% bought online while standing at the box office.
- The online share was an impressive 89%.
- Even on the busiest days, with more than 2,000 visitors per day, there were no queues.
- Food trucks used advance sales data to plan their stock better.
Marketing that drives future attendance
- Average Google rating for this period: 4.8/5, with as many as 680 Google reviews collected in one month!
- In one month, the park collected marketing consents giving it a potential marketing reach of more than 9,000 visitors (36%)!
Overview of the results
Impact on attendance
Across the entire season, almost half (47%) of Noe Park visitors bought their ticket at least one day in advance. What does this mean? Almost half of the transactions are already in the park's account the day before the visit! Even more impressively, 3 out of 4 visitors (75% of total attendance) bought their ticket before arriving at the park or its parking lot. Given that there were no queues at the entrance and the parking lot is close to the entrance, this means buying at least 15 minutes before entering the park.
Slightly worse weather? Of course, some customers ask to change the date (1.5%) or request a refund (0.5%). But when several hundred guests have already bought tickets for a given day, they simply come and have fun despite clouds or a passing shower, whereas without a ticket they might choose another way to spend the day and spend their money elsewhere. It is also worth remembering that the weather is very important, but it is not the only factor that makes a family change its plans to visit an amusement park.
Every week, a certain group of customers considers visiting a particular amusement park: they browse the website, look at photos on social media, and read reviews. However, only a small percentage of them actually spend their money at the park. The more effectively we encourage potential guests to pay in advance, the higher the final attendance. And naturally, revenue follows attendance.
We estimate that in August 2025, the additional attendance Noe Park gained from earlier purchase decisions was 1,800 people out of the 25,000 who visited. If Noe Park had sold tickets online without Droplabs Dynamic Pricing and had a share of advance purchases typical for the industry, this additional attendance would have been only 300 people in August. So the additional attendance above market conditions, compared with the traditional online sales model, amounts to as many as 1,500 people (1,800 minus 300)!
This additional attendance of 1,500 people in one month (a 6% increase) compared with the traditional sales model translates into concrete revenue from admission tickets and on-site spending.
Attendance analysis (Noe Park, August 2025)
| Estimate with NO guests holding pre-purchased tickets | Estimate with the share of pre-purchased tickets typical of the standard online and box-office sales model, WITHOUT Dynamic Pricing | Estimate with Droplabs Dynamic Pricing and a typical advance purchase rate (median 34%) | Actual result with Dynamic Pricing (Noe Park's actual advance purchase rate, above the median for Dynamic Pricing) | |
|---|---|---|---|---|
| Attendance at Noe Park in August 2025 | 23,321 | 23,621 | 24,598 | 25,154 |
| Attendance increase over market conditions for the season, compared with the traditional ticket sales model | 4% | 6% |
Interestingly, across the entire season, as many as 8% of visitors bought their ticket at least 4 days in advance. This means buying a weekend ticket as early as Monday, Tuesday, or even earlier.
Customers looking for deals
Amid demographic challenges, fewer children, and constant inflationary pressure, an important question for family attractions is how to open up to customers with tighter budgets while securing enough revenue for further investment and a high-quality visitor experience.
Noe Park's results show that customers are eager to take advantage of good deals. The weekend 2+1 family ticket cost from PLN 229 online, while the box-office price was always a fixed PLN 289.
Almost one-third of all family tickets were bought for less than PLN 250!
Droplabs Dynamic Pricing allowed Noe Park to be very affordable while also making the most of visitors with greater price flexibility. From the surplus generated online above the minimum “from” prices, Noe Park earned several hundred thousand PLN in August alone. On top of that comes additional revenue from customers who chose to buy at the maximum price at the box office.
Moreover, earlier purchase decisions also come with a phenomenon well known from airlines and hotels: so-called “no-shows.” These are customers who paid but did not use their ticket, and did not request a refund or a date change. In August alone, this meant several thousand PLN in additional revenue for Noe Park!
All in all, Droplabs Dynamic Pricing allowed Noe Park to offer lower ticket prices to price-conscious customers while generating satisfying revenue, so the park can keep growing and provide guests with unforgettable experiences!
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Faster service and operational improvements
Noe Park has one ticket window, plus gates where customers with online tickets are admitted.
Across the season, 75% of guests had a ticket before arriving at the parking lot (bought more than 15 minutes before entering through the park gate). Together with guests who bought a ticket while approaching the park or in the parking lot (5 to 15 minutes before entering), around 80% of guests only needed their QR code scanned to enter, with no sales or payment process at the entrance. This minimized the service workload and ensured high guest satisfaction: even on the busiest days, with more than 2,000 visitors, no one had to queue. The remaining 20% were customers who chose to buy at the box office or bought online right in front of it. The overall online share was 89%, and 11% of guests bought their tickets at the ticket office.
Droplabs Dynamic Pricing also makes it easier to plan park operations for a specific day. Data available in the Droplabs Panel allows the owner to predict the next day's attendance and prepare the facility and staff more efficiently.
For example, food truck operators can optimize their stock and reduce costs using the next day's attendance estimates shared by the owners.
Marketing that drives future attendance
Potential customers eagerly read online reviews. A large number of fresh, positive reviews helps win the trust of new customers and convince them to visit. At the same time, these reviews are very hard to get: usually only a few percent of families visiting attractions leave an online review. At Noe Park, the high online share (89% of total attendance) and the Droplabs online sales system, which automatically encourages customers to leave a review after their visit, meant that as many as 12% of families left a review! In August alone, more than 680 fresh reviews appeared on Google. The owners of Noe Park took great care of guest satisfaction: the average rating in August 2025 was 4.8 out of 5!
Attractions often want to reach customers who have already visited and encourage them to come back as often as possible. The Droplabs system optimizes the collection of marketing consents, and many buyers give their consent during the online ticket purchase. In August 2025 alone, the park collected marketing consents giving it a potential marketing reach of more than 9,000 visitors (36%)!
A summer day in practice
Percentages aside, let's look at how sales played out in practice on one summer day: August 31, 2025. The day before, the forecast for Sunday showed a warm, cloudy day, and as many as 416 people had already bought tickets for Sunday by Saturday.
So, already on Saturday, the owners had more than four hundred “sure” guests for Sunday. However, Sunday morning in Skarżysko-Kamienna turned out to be rainy, with drizzle from 10 a.m. to 12 p.m. (source: open-meteo.com).
Why is “sure” in quotation marks? Because even guests who paid at least a day in advance can change their plans. Of the 416 people with tickets, 15 moved their tickets to another date (Noe Park accepts date changes reported by 12 p.m. on the planned day of the visit), one family of 3 returned their tickets, and 4 people did not show up despite having a ticket and did not request a refund or a date change.
What happened on Sunday itself? Another 208 people bought tickets on the day of the visit: after midnight, “at breakfast,” or “on the way,” more than fifteen minutes before arriving at the park. 7 of them ultimately did not come and did not request a refund or a date change.
In total, money for 624 guests planning to visit on August 31, 2025, about 70% of that day's final attendance, was in Noe Park's account before the guests reached the parking lot! Counting refunds, date changes, and no-shows, 29 guests with tickets for that day changed their plans (5%).
Example summer day - August 31, 2025
| Purchase channel | Guests with tickets purchased | Guests who visited the park | Guests who changed the date | No-shows (paid, did not come, no refund or date change) | Guests who received a refund |
|---|---|---|---|---|---|
| Purchased at least one day before the visit | 416 | 394 | 15 | 4 | 3 |
| Purchased on the day of the visit, before arriving at the park | 208 | 201 | 0 | 7 | 0 |
| Purchased while driving to the park or in the parking lot | 31 | 31 | 0 | 0 | 0 |
| Purchased online at the ticket office | 93 | 93 | 0 | 0 | 0 |
| Purchased at the ticket office | 137 | 137 | 0 | 0 | 0 |
| TOTAL | 885 | 856 | 15 | 11 | 3 |
If 29 of the 624 guests who had tickets before arriving changed their plans, how often do guests who are merely considering a visit, without a ticket, change theirs? It is reasonable to assume the share is higher. We estimate that, with the advance purchase structure seen on August 31, 2025, on that single day 53 guests were “extra” attendees: visitors who would not have come if Noe Park had used a traditional sales model with “ordinary” online sales.
In total, on August 31, 2025, the park received payment for 885 people, 624 of whom (70%) bought their ticket before arriving at the park or the parking lot. How did the remaining 261 people (30%) buy their tickets?
31 people bought online while driving to the park or in the parking lot (5-15 minutes before using the ticket), 93 people bought online “at the box office,” and 137 people bought at the ticket office.
In total, payment was received for 885 guests that day. The park refunded only 3 of them, and an estimated 53 were “extra” guests (a 7% increase in attendance that day, thanks to the owners' effective implementation of Droplabs Dynamic Pricing).
Conclusions
For Noe Park, Droplabs Dynamic Pricing means:
- Financial results: In August 2025, several hundred thousand PLN, or 17% of revenue, was additional revenue the owners achieved thanks to their decision and the effective implementation of Droplabs Dynamic Pricing (a 21% increase in revenue) at a park with 25,000 visitors in August. This increase came from:
- a significant impact on earlier purchase decisions: an estimated 6% increase in attendance compared with what market conditions this season would have delivered under the traditional ticket sales model,
- additional revenue from the price surplus generated by the algorithm,
- additional revenue from customers who paid but did not use their tickets,
- financial stability: almost half of the transactions are in the account the day before the visit.
- An opportunity for families with different budgets: a wide range of prices, including lower ones that would be impossible without Droplabs Dynamic Pricing, so everyone can find a visit date that suits their budget.
- Lower operating costs and potential for further savings: thanks to attendance forecasting and shifting more than 80% of ticket sales away from the ticket office.
- Better guest experience: no queues and quick entry.
- Support for the marketing cycle that drives future attendance: more Google reviews and more marketing consents.
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The story of Noe Park shows that Droplabs Dynamic Pricing is not only a tool for increasing revenue but, above all, a way to stabilize a business that depends on the weather and unpredictable customer decisions. Thanks to intelligent algorithms, the park was able to offer families flexible prices tailored to different budgets while ensuring financial liquidity and operational comfort.
Most importantly, Polish families are happy to share online their very positive overall experience of visiting the park and planning their visit, including the pricing strategy. Droplabs Dynamic Pricing is no longer a technological novelty but a proven ticket sales strategy for tourist attractions.
We would like to thank the owners of Noe Park, Ewelina and Hubert Olejarz, for permission to publish this material. Attraction owners interested in a one-on-one conversation about a solution tailored to their attraction are invited to contact Droplabs at sprzedaz@droplabs.pl.
